Explode your PPC Campaigns in 6 easy Steps

Is your PPC campaign dull & lacking that oomph? Good, today is the day to take action & turn things around. Follow these simple steps & explode your PPC Campaign:

1. Try to avoid Phrases with less than 3 Words

There’s a huge difference between “affiliate marketing” & “affiliate marketing blog.” The more words contained within a keyphrase the more targeted your keyphrase is likely to be for that query. Put yourself in the shoes of the searcher, people looking for information will type “affiliate marketing” people who specifically want to read an affiliate marketing blog will type the latter.

The same works with all industries. Bidding on “doctor” is very different than bidding on “doctor in melbourne.” Start to think more about what phrases you’re bidding on rather than being lazy.

2. Don’t waste money – Lose the Broad Match

Whilst Broad Match generally generates more traffic you’ll often find that due to Adwords “Extended Broad Matching” that heaps of unrelated terms will sneak in. Unless your researching for more terms (by utilising the Search Query Report) you should not be throwing money away on keywords that you don’t pre-qualify. Don’t be lazy & do thorough keyword research before embarking on any Adwords campaign. My rule of thumb is always go phrase (with negatives) or exact. That way you know what you’re getting for your money.

3. Catch people in the late stages of the buying process

As I mentioned in point 1, there’s certain phrases that people will use when they’re in different stages of searching. Identifying these can mean the difference between paying $15/conversion or $5/conversion.

Helpful bidding ideas:

Bid on Brand Names of Products & ItemsBid on Company Names & ManufacturersUse buy, compare & purchase keywordsLeverage product reviews

4. Watch the Search & Content Networks

Check your Campaign Settings to see if the Search Network & Content Network are switched on. I always switch off both initially as I don’t trust where the traffic is coming from. Once I get the campaign to a solid CTR, Position & Return I’ll then test the Search Network to see if it adds or removes value.

If you want to run a Content Campaign, I suggest that you run it within its own campaign. Alone.

5. Create Highly Targeted Adgroups

Theme your adgroups around a particular keyword. If that keyword is affiliate marketing blog then the adgroup may contain:

“affiliate marketing blog”

“affiliate marketing blog”

[affiliate marketing blog]

[affiliate marketing blogs]

Doing this allows you to write a highly targeted creative which relates specifically to the keywords that you’re bidding on. Keeping things highly related like this will increase your CTR, reducing your cost in the long run.

6. Use Highly Targeted Creatives

As explained in the previous point you can now write highly targeted creatives based around a small group of keywords.

Using the above ad group example your creative might look like this:

Affiliate Marketing Blog
Become an Affiliate Marketing Gun
with Earners Blog Affiliate Marketing Blog
Earnersblog.com/AffiliateMarketingBlog